Ben Glass – Great Legal Marketing
In this episode of Trial Lawyer Nation, Michael Cowen sits down with the great legal marketing mind and Owner of Great Legal Marketing, LLC, Ben Glass. As an attorney and owner of his own law firm, Ben Glass Law, Ben shares a unique insider’s perspective on what marketing works and what doesn’t in the legal industry that many attorneys can appreciate. Having started his legal career like most young attorneys do, by working in someone else’s firm, Ben recalls that first big step when he ventured out and started his own firm, remembering that he was good at trying cases but suffered, as most do when they start a firm of their own, in bringing on new cases. This led him to start thinking about how to attract clients without breaking the bank, noting that of course you can throw all kinds of money at your marketing, but he knew there had to be a better way. At that point, Ben began to study the impacts of marketing on legal firms and more specifically, looking outside of the lawyer worl...